How to Determine Appropriate Performance Measures During Mergers

How to Determine Appropriate Performance Measures During Mergers

How To Determine Appropriate Performance MeasuresBy Ralph Smith

Introduction

Mergers and acquisitions can be very exciting events for an organization. The promise of top and bottom line growth through synergy with another company can excite executives, Wall Street, and customers alike.

Unfortunately, this promise often goes unrealized. Why?

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